WHAT I’VE LEARNED FROM WORKING WITH OVER 100 BRANDS
Over the years I have had the privilege of partnering with more than 100 brands from startups to established companies to help them bring their vision to life. Every project has been a learning opportunity and after years in the media and branding world I have noticed a few key things that make the process smoother, faster, and more enjoyable for both creatives and clients.
Whether you are a creative service provider or a business owner preparing to have your brand created these insights can help you get the best results.
1. Get Clear on Cost Before the Design Starts
Budget conversations can feel uncomfortable but it is better to have them early rather than in the middle of a project.
When costs are clear from the beginning everyone knows the scope, what is included, and how many revisions are covered. This prevents surprises and keeps the focus on creating rather than negotiating.
Tip for Creatives: Provide a clear proposal with deliverables, timelines, and revision policies.
Tip for Brand Owners: Ask questions until you fully understand what is included. It is easier to make adjustments before any work begins.
2. Show and Ask For Visual Examples
Words can be interpreted in many ways. You might say you want something modern and picture clean minimalism while your designer is imagining bold typography and bright colors.
Visual references bridge that gap. Whether it is a Pinterest board, screenshots, or examples from other brands, they help you get on the same page quickly.
Tip for Creatives: Always ask your clients to show you styles, fonts, and colors they like and dislike. This saves you rounds of revisions and keeps the creative direction clear.
Tip for Brand Owners: Do not be afraid to share inspiration. Your designer would rather see too much than guess.
3. Feedback Does Not Have to Be Negative
Feedback is one of the most important parts of the creative process but it can also be the most misunderstood. The goal is not to tear down but to refine and improve.
Instead of saying “I do not like it”, be specific:
“What is working….”
“What needs more attention…”
Is there something you want adjusted rather than completely changed
Tip for Creatives: If your client is a person of few words guide them with questions like:
Which part of the design feels most like your brand
Is there anything here that feels off or distracting
Do the colors and typography align with the style you want
Tip for Brand Owners: Think of feedback as collaboration not criticism. Designers want your input because it is how they bring your vision to life.
Final Thoughts
Great branding is a partnership. When both sides are clear on expectations, open with communication, and committed to collaboration the results are powerful.
Whether you are creating your first logo or building a full brand identity remember:
Communication > Clarity > Creative Success.
